The Fixed/Mobile Broadband Battle: Is It Time for "Smart Broadband"?

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Executive Summary

Mobile broadband has emerged as a new phenomenon that is poised to take significant market share from fixed broadband. The key question all broadband operators (fixed, mobile, and integrated) are asking is: How does a person deal with this new development? Offering a compelling broadband customer experience helps retain/maximize Average Revenue Per User (ARPU) from existing customers, while increasing the chance of attracting new ones. The Cisco Internet Business Solutions Group (IBSG) believes this experience should be about making it easy for end customers to access fixed or mobile broadband, wherever they are, with whatever devices and applications they are using.

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