The Footwear Industry: Stepping Into the Future
The footwear industry is facing many of the same challenges as the consumer products and food industries. This article points out that to meet the fickle needs of customers, footwear companies must continually introduce new products to keep consumers coming back for more. In the recent past, a consumer owned a few pairs of shoes, some for exercising and others for work or fashion. But today's consumer demands specialized options for footwear. All of this means that consumers will demand more specialized and option-rich footwear in greater numbers.