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3G, processor of 2G services, is a family of standards for mobile telecommunications defined by the International Telecommunication Union. 3G services include wide-area wireless voice telephone, video calls, and wireless data, all in a mobile environment. It allows simultaneous use of speech and data services and higher data rates.3G is defined to facilitate growth, increased bandwidth and support more diverse applications. The focus of this study is to examine the factors affecting the adoption of 3G services among Indian people. The study adopts the revised Technology Acceptance Model by adding five antecedents-perceived risks, cost of adoption, perceived service quality, subjective norms, and perceived lack of knowledge.
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