Start-Ups

The Formation Of New Business Ventures In Networks The Formation Of New Intermediaries And Creation Of Value From The Exploitation Of Technology

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Executive Summary

This paper analyzes new business formation connected to the use of established mobile technologies and associated services. The purpose of the paper is to describe how a set of alternative business network situations can emerge when established wireless application technologies are exploited and new value is created and new business ventures are formed. A set of short cases describe how new business can be created based on established SMS applications and services. The paper discusses central aspects of the formation of new business ventures in networks.

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