Business Intelligence

The Future For Business - Leaner, But Not Meaner

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Executive Summary

Here are some of the principles that collaborate together to make the future of business leaner, but not meaner. Global competition, with its requirement for an on-demand innovation supply, will not wait for the slow, plodding layered, decision-making process of global brands. Pushing the decision-making into the hands of the people who deliver and answer for their decisions, or their brand promises, pushes ownership of the brand into their hands. Customers, employees, partners, vendors and sometimes even competitors will work together as partners. Those businesses who can create, communicate and collaborate with each partner in ways that will add the most value for each partner will be the brands that survive.

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