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Technology may continue to speed a worldwide information revolution, but Schrage points out that "while good advice is surely good information, good information is not necessarily good advice." Indeed, using technology to manage information demands different sensibilities than using it to handle advice. For example, the permanence of e-mail provides us with unique opportunities to brand ourselves as advisor and advisee. Businesses adopting new innovations in advice technology are discovering that their efforts are paying off. Amazon, Netflix, Apple's iTunes, and many other companies offer superb technology-enabled recommendations.
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