The Future Used To Be Easier: Planning For Success In Dynamic Environments

Financial and economic cataclysms have a way of uncovering chinks in the armor. For years, most companies ran business planning as a rote annual exercise that was cumbersome, time-consuming, and devoid of enthusiasm. The recent crisis revealed the vulnerabilities: Volatile, complex, and fast-moving business markets have rendered the traditional approach to planning obsolete. It's bad enough that managers haven't prepared for market changes; worse still that they give investors poor guidance. Investor discontent may spur action. Leading companies now are pursuing a more effective and dynamic planning approach, one that makes real-time adjustments based on external factors, uses sophisticated analytics to improve the allocation of capital and resources, and broadens the planning perspective to include intangible investments and investor expectations.

Provided by: Accenture Topic: Big Data Date Added: Mar 2010 Format: PDF

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