The Future Vision of Directory Services
As one know, the nature and potential of directory services is changing. Once, consumers had a limited number of choices when they needed to find and buy products and services. Today, technology and new business models are radically altering the face of local advertising. Traditional directory-services companies can compete and win in this evolving space by adopting a strategy that embraces new methods and channels of delivery, and by partnering with an IT provider to attain the infrastructure and support needed to operational those capabilities. Directory service enterprise agility is a key to companies wanting to compete in the emerging directory-services sector. Therefore, organizational agility is the quality that distinguishes companies like Google and Yahoo! from the rest of the pack. Therefore, the desired future state for a successful directory-services firm must address three crucial elements: business architecture, an integrated process model, and a service-oriented architecture (SOA). The service oriented architecture (SOA) enables the creation of a single, holistic view of customers, the proactive management of service level agreements (SLAs) and customer incidents, and the opportunity to offer cost-efficient self service. Also, changing or evolving the technology infrastructure is cardinal for directory businesses to enable functions to access, manage, modify, sell, and deliver the right content, at the right time, to the right consumer. Therefore, directory services could better serve both customer groups - consumers and advertisers - by delivering solutions through an integrated process model.