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Enterprises today are insisting that customer service become an organization-wide priority, while at the same time pushing for reduced costs and better utilization of limited corporate resources. This research paper discusses industry trends, business benefits and the value proposition for delivering outstanding customer service in the global conferencing and collaboration segment. It is written for executives, managers and decision makers who are evaluating conferencing services (voice, Web, video) as a viable option to high-cost travel and face-to-face meetings. As large organizations carefully map their communications goals with the competencies and capabilities of service providers, current market demand calls for innovative solutions, smart platforms, a friendly user interface and excellent customer service delivery.
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