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Call it Google creep. The minimalist little search engine you loved when the Net was still young - the one with the sly sense of humor backed by a devastatingly fast and effective search engine - is everywhere now. It hasn't been an upstart for a long time. It's entrenched, like GE, IBM, and Microsoft. It's long since become a verb: "I don't know; why don't you Google it?" And it continues to creep like some aggressive vine into many different areas of business, fed by grand ambitions, an enormous cash flow and, many argue, large doses of innovation.
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