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The Green Gap: Avoiding Pitfalls On The Sustainability Path To Shareholder Value

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Executive Summary

Whether driven by consumer interest, rising commodity prices, retailer requirements, or pending legislation, senior executives are beginning to make sustainability a top agenda item. The markets agree - according to a 2008 study by the Economist Intelligence Unit, companies that embrace sustainability have achieved the highest share price growth over the past three years whereas companies with the worst performance focused less on sustainability. It is clear the cost of doing nothing is too great, but what pitfalls exist for companies on the path to sustainability? In this Deloitte report, review nine items companies should consider to ensure their sustainability efforts are delivering shareholder value.

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