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For project managers "No" is often the toughest word in the English language to deploy. We often prefer the classic PM strategy of "Yes, but..." as the softer, kinder, gentler alternative. "No" sounds harsh. Uncooperative. It sounds reticent and recalcitrant. It sounds negative. And yet, for many of us, the time has come as professionals to set yes, but... aside and venture into the world of "No".
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