Project Management

The Hidden Leads: A Guide to Increasing Sales

Date Added: Aug 2009
Format: PDF

One of the challenges for increasing leads and sales is finding a cost effective strategy capable to drive results in the short term. Before investing thousands of dollars in new programs or campaigns, companies should maximise results from its current marketing activities by uncovering sales leads hidden within their organisations. This paper will introduce some information on this source of leads and a quick formula to quantify its value.