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Fulfillment has long been a core capability of successful companies. Recently, however, myriad factors have challenged companies' ability to effectively and efficiently fulfill orders in today's multi-polar world - a world characterized by multiple centers of economic might. Both supply and demand are becoming increasingly global as companies seek new markets for growth, lower-cost sources of materials or labor, and new sources of talent and innovation. This is creating longer lead times and higher transportation costs, the latter being particularly true as fuel prices continue to climb around the world.
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