Project Management

The How's and Why's of Survey Research

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Executive Summary

Survey research is much more than simply asking someone a few questions. It's a multiple step process with a clearly defined protocol at each step. This white paper discusses survey research by breaking it up into a seven-step process?and clearly detailing how you maximize your efforts every step of the way. At each stage, it also shows how technology can improve your results to make the entire survey research process easier and more effective.

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