The Ice Cream Man Cometh
Driven by market factors and consumer trends, processors strive to keep pace on sales of frozen treats. Talk about a churning process. The ice cream category has been cranking it out in all directions over the past year, a time that has been marked by fluctuations as well as innovations. On the good-news side, Americans still scream for their ice cream. According to information provided by the Washington, D.C.-based International Dairy Foods Association (IDFA), more than 90 percent of Americans are ice cream buyers, while the current market for ice cream products is estimated at more than $20 billion.