The Impact of Competitive Intelligence on Products and Services Innovation in Organizations
This paper discusses the findings of the study that was aimed at establishing the effect of Competitive Intelligence, hereafter referred to as CI, on product and service innovations. A literature study revealed that CI and innovation are widely studied subjects, but the impact of CI on innovation was not well documented. CI has been widely acclaimed as a panacea to a lot of organizational problems. The study aimed at establishing the impact of Competitive Intelligence (CI) on products and services Innovation in organization. A case study was conducted, using an Information and Communication Technology (ICT) organization. Innovation-decision process was applied in the data analysis.