Business Intelligence

The Impact Of CRM On The Customer Satisfaction In Agricultural Bank

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Executive Summary

The last several years saw the rise of Customer Relationship Management (CRM) as important business approach. CRM is a strategy that goes beyond increasing transaction volume. Its objectives are to increase profitability, revenue and customer satisfaction. To achieve CRM, a companywide set of tools, technologies and procedures promote the relationship with the customer to increase sales. Nowadays with advancing information technology, there are modern systems that can help to increase the organization power with the purpose of decreasing internal expenses, making better interaction with the environment and finally obtaining the economic profit.

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