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There are three major challenges for retail supply chains brought about by the multi-polar world. Those are complexity, stretch and adaptation. Let's address complexity first. Again, regardless of whether a retailer is setting up shop in disparate global locations, increasingly interdependent economies magnify complexity. Even if global operations are limited to "Just purchasing" - operating in sprawling geographies brings with it a raft of issues. Among them: unique national cultures, different languages, extremes of economic development, regulatory diversity, and new and likely hard to decipher customers.
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