Project Management Investigate

The Impact of Sales 2.0 On Sales & Marketing Effectiveness

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Executive Summary

In the fall of 2009, the Bridge Group, Inc. conducted a survey on the impact of Sales 2.0 tools within organizations including the positive impact technology can have on the buying and selling process. This report provides a snapshot of market perceptions and the impact Sales 2.0 tools have on sales and marketing effectiveness. Read this new Bridge Group survey and learn more about how organizations are benefiting from Sales 2.0 technology tools.

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