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Customer Relationship Management (CRM) is a collection of data, processes, and reporting tools that can focus the sales channel on true opportunities within the business and increase one's ability to win in today's challenging times. In today's market it is absolutely critical that everyone are aware of what is in their sales channel and what will have an impact on the business. The abundance of opportunities has diminished. Manufacturing is down, capital expenditures are slowing, and companies everywhere are tightening their belts. Based off of these factors it is important to understand the sales channel and the opportunities that exist. Effective CRM tools allow organizations to navigate through these economic conditions and help organizations capitalize on what they have in their pipeline.
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