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In comparison to traditional advertising methods, including banner ads, billboards and telephone advertisements, which use the shotgun method to ineffectively scatter a non-trackable message to the masses, blogger outreach provides a quantifiable, traceable method for reaching a targeted audience. Through website analytics and an ongoing relationship with a blogger, a company can easily trace its ROI on blog outreach campaigns and see which visits and sales were a result of a given review or giveaway post. The cost of blogger outreach as a marketing tool is more cost effective in general than traditional methods.
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