The Importance Of CRM For A Small Business

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Executive Summary

Running a Small Business unit has unique challenges. With so many people starting out as entrepreneurs the number of small local businesses has increased drastically over the last decade or so. The personalized service that such small startup companies offer is what endears them to their potential and existing customers. Not everyone prefers to do business with a relatively unknown company, no matter what word of mouth reputation it may have. Many variables can influence their success.

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