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Web usability is about website design that makes it easy for the users to find what they are looking for easily and efficiently. A usable website design can increase the time spent by each customer on their website and improve their chances of making a sale or generating a lead. There are many other unwritten conventions that people have started to expect. It is important that Web Site Designers understand the importance of these conventions in a web design as they are fast becoming used to things in a particular way on the internet.
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