E-Commerce

The Influence Of Product Quality Comparative Testing Results On The Market

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Executive Summary

The main purpose of this paper is to prove the influence of product quality comparative testing results on the market, to demonstrate the importance of comparative testing of consumer products as a means of consumer information and consultation, to analyze its methodology and impact on market structures as well as on the behavior of companies and consumers, and to determine possibilities for the practical application of comparative testing in Lithuania. The key objective is to analyze the framework of Lithuanian governmental institutions and public organizations responsible for the formulation and implementation of consumer policies, and their capabilities to perform product testing. In addition, peculiarities of the consumer market as well as the need for product information, which is both important factors for product testing, has been overviewed.

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