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The Initial Formation Of Business Networks: How To Capture The Process Of Strategising

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Executive Summary

This paper discusses how network pictures can be used as a methodological tool to capture the process of strategising over time. The aim of this paper is to identify ways to capture the process of strategising based on how the networking of companies interplays with their ideas of future network positions. The authors use three cases of start-up companies to elaborate on strategising and the initial developments of their networks. The strategising involves changes in three related dimensions: The business relationships, the connections between business relationships, and the companies' products/offerings.

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