Business Intelligence

The Key Business Lesson From The Facebook Privacy 'Scandal,: If Your Customers Don't Care, Ignore The Critics

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Executive Summary

Ever since Facebook introduced its new Open Graph and made some changes to its privacy policy in recent weeks, the tech and media world has been in an uproar. Pundits have called on CEO Mark Zuckerberg to change course. Some prominent figures in the tech world have made a public show of quitting the service and called on others to do the same (and over at QuitFacebookDay.com, over 20,000 people have pledged to do just that). An obscure idea for a Facebook alternative raised over $100,000, and was quickly anointed the next big thing.

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