Business Intelligence

The Key To Profitable Telemarketing

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Executive Summary

Telemarketing is one of the misunderstood and misused forms of marketing, which is in part, why we have a national "Do not call list." If you use it correctly, telemarketing can produce tremendous results for almost any business. Yet, if you mismanage an attempt to sell products or services by phone, or let an outside company do it for you in haste, you will lose a lot of money and jeopardize your relationships with your customers.

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