Business Intelligence

The Long Shadow Of Income On Trustworthiness

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Executive Summary

The authors employ a behavioural measure of trustworthiness obtained from an experiment carried out with a sample of the general British population whose individuals were extensively interviewed on earlier occasions. These previous interviews allow them to have very good income measures, and in particular to construct a measure of relative income that uses past income as a reference point. Their basic finding is that given past income, higher current income increases trustworthiness and, given current income, higher past income reduces trustworthiness.

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