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The Lure Of Alliances: Digital Content Solutions

Date Added: Jan 2009
Format: HTML

Nowadays, many media and entertainment companies are trying to determine how to monetize what they have been giving away for free on the Internet. Among other things, alliance partners can carefully and quickly help determine the Media and Entertainment (M&E) company's role in the marketplace and its consumers' preferences and willingness to pay for content. In addition, they must address how a digital content solution can become a business opportunity and how the solution will integrate with current capabilities and future needs.