The Magic Word That Can Transform Your Business

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Executive Summary

Sure, Yes may cost you some time and money, and yes, Yes can be a pain in the rear sometimes. But when you think about some of the great businesses, they are great because their answer is Yes: ? Nordstrom's is famous for saying Yes. Go to an Apple Store and you will see Yes in action. Starbucks is all about Yes. Want to transform your business and create a wild-about-you fan base? Foster a culture of Yes. Make it easy to do business with you. Be flexible. Make exceptions. Weed out your Nopeys. Get rid of the manager who makes customers change tables for no reason, the car wash guy more interested in 15 bucks than anything else.

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