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New communication techniques offer, to all stakeholders of a European project, instant information about the launch, implementation, results etc. All successful international projects are connected through a good communication between team members, team and funding organization, project (project manger) and public. The marketing techniques should be used in all stages of the project development: call for projects, designing, proposing, negotiation, implementation, finalization and results. The authors will focus on the importance and benefits of the recommended forms of marketing used at the launch of a European project in order to increase the visibility of the financing organization and its aims.
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