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Ask any successful business owner - little strategies make a big difference in tough times. One way to balance the need to keep and attract new clients without depleting your marketing budget is to fine-tune your approach to one important but very low-cost strategy: an e-mail marketing campaign. This paper provides three e-mail tips are fundamental tools in a long-term marketing budget strategy that will help save on other marketing expenses. The paper explains how to get a bang out of those e-mail campaigns.
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