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The cornerstone to an effective Balanced Scorecard, or any strategic measurement system, is to identify strategic priorities and clarify the cause and effect linkages among them. Too many organization become bogged down with a serial list of goals without an understanding of their relationship to one another, making it impossible to anticipate the downstream effect of performance trends. The Balanced Scorecard Strategy Map makes explicit the key strategic objectives and the relationship among those objectives, allowing leaders to focus on performance drivers rather than just hoping for outcomes.
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