Business Intelligence

The Mission Statement Revisited Or This Time It's All About Us

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Executive Summary

The mission statement is a hybrid between a slogan and an executive summary. Just as slogans and executive summaries can be used in many ways so too can a good mission statement. An effective mission statement can compliment all the other good things you do. If you don't have a mission statement you are not alone...many companies don't. Many those do have statements that are ineffective or unused.

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