Business Intelligence

The New Formula for Generating High Quality Leads in 2011

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Executive Summary

More is not always better. That's why marketers are shifting lead-gen efforts from quantity to quality. But how do you target and engage the best prospects so that fewer leads pack a punch?

This DemandGen eBook explores the strategies, tactics and tools that leading BtoB marketers are using to improve the flow of quality leads.

  • Format: PDF
  • Size: 3101 KB