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The New Monetization of e-Commerce 3.0

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Executive Summary

The total elimination of friction in e-Commerce transactions and a core focus on deflowering an enhanced customer experience are the driving forces behind e-Commerce 3.0. Customers are already demanding comfortable, simple to use processes that match their true usage patterns. As payment methods specifically online subscriptions evolve to encompass and improve the models of the offline world, online business models need to expand and improve to meet the needs of this new paradigm.

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