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Marketing your product or service used to mean putting your message out to everyone. Now, it means being more selective, both in the ways you choose to reach your target audience, and in what avenues to pursue to ensure the greatest return. A new generation of social media marketing tools now makes it possible for businesses to connect with prospects and customers more easily and inexpensively than ever before. With it, a new paradigm has emerged for getting to know your customers and letting them learn about your company.
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