Social Enterprise

The New York Times Small Business Summit

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Executive Summary

The authors advice, whether talking about search marketing or something practiced offline entirely is as follows: Figure out what people are really looking for (keyword research) Produce lots of educational content that answers their questions (blog) Network in ways that make it easy for the people to find your content (social media) It's not really that complicated, it's simple. It isn't easy, however, and that's why those that do that which is not easy will win.

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