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Today's retailer faces some of the toughest issues ever experienced in the history of the industry - from a fundamental change in the way consumers shop to greatly increased expectations for service and price, thinning margins and skyrocketing competition. Addressing these issues will require a new way of thinking - and a new way of marketing. This white paper will explore how retailers can deploy available technologies in new ways to expand customer touchpoints and achieve revolutionary excellence in marketing, customer service, and associate effectiveness and supply chain efficiency. It also takes a look at how and where retailers can transform operations through the creative deployment of today's technologies to increase sales, improve customer retention rates and reduce costs for a significant competitive advantage.
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