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Some companies have been particularly ambitious in leading environmental change, whether led by a desire to keep pace with competitors, to avoid penalties or bad publicity, or simply their own sense of right and wrong. But the new U.S. administration is likely to push the environment to the top of its agenda and with it will come new regulations and expectations. Those who adopt a wait-and-see attitude may well be caught short, pulled under the next wave of green IT and forced to struggle to catch up or even survive. Those who are well prepared - especially those who learned the importance of strategic investments during the last economic downturn.
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