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At the highest level, the Oracle European Sustainable IT survey reveals a growing awareness of, and demand for, environmentally friendly IT initiatives. Although generally supported in a top-down capacity, employees also feel empowered to effect change. Among the three industries surveyed, competency and maturity of initiatives might vary, but all industries are rapidly creating and deploying sustainability plans and investing in sustainable technologies. As environmental concerns continue to grow in the public eye, organizations will feel increased pressure to demonstrate an effective execution of eco-friendly strategies. Fortunately, there are economic benefits to be gained through embracing such initiatives and that will further encourage widespread adoption.
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