Date Added: Apr 2010
In midst of recession, many small businesses today are concerned about how to win over hearts, minds, and of course buying power of local consumers. Years ago, local businesses would look to Internet to simply expand reach of their products and services. Perhaps people would like to have uniquely flavored cheesecakes delivered to their doorstep, half way across the country. Local businesses began to think outside the box of their immediate communities and many tried, many failed, and some succeeded in opening up new markets because of Internet. However, because of these thoughts, and realization that this model would not work for many of them, many small locally owned and operated businesses simply dismissed the internet as a valuable marketing tool.