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Most of us were taught that whether in school, at home, or at work, to gain the cooperation of others we have to compromise, that is, offer to give something up. We're told that every negotiation requires a win-win solution so that everyone leaves a little bit happy. But the truth is, compromising, wanting people to like you, and worrying about other people's happiness won't help you get ahead in your career. There's a better way to get what you want. Instead of offering to compromise, the world's best negotiators start with "no." This isn't as harsh as it sounds. On the contrary, the "no" system of negotiation is direct, fair, and honest.
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