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Setting price points and making sales involves a delicate balance between offering value (i.e., what the customer demands) and making profits (i.e., what you need). Here are a few techniques that create value for your customers while keeping your profit margins reasonable. In some cases you can even get your customer to buy considerably more than they planned to - happily. People want choice, and they don't like to make waves. The easiest thing for most people to do when making a quick choice is to go with the middle option, so make sure there's a middle option available.
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