Big Data

The Real Impact Of B2B Data Accuracy

Date Added: Aug 2009
Format: PDF

Have you ever received a business mailing in which your name was spelled incorrectly? Or where the company name or address was incorrect? Worse yet, were you ever forwarded office mail for a person who's been gone for four years? Bad for business? You bet! The accuracy of business lists is much more difficult to maintain than consumer lists. USPS and the Direct Marketing Association (DMA) report that business data becomes inaccurate at the rate of up to 1% per week. In many cases, this relates to just the company name and address. Consider the changes to contact names, titles and email addresses and your database can be as much as 50-75% wrong.