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The Real Reason People Won't Change

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Executive Summary

Tearing out the managerial hair over employees who just won't change - especially the ones who are clearly smart, skilled, and deeply committed to the company and their plans for improvement? Before you throw up your hands in frustration, listen to recent psychological research: These otherwise valued employees aren't purposefully subversive or resistant. Instead, they may be unwittingly caught in a competing commitment - a subconscious, hidden goal that conflicts with their stated commitments. For example: A project leader dragging his feet has an unrecognized competing commitment to avoid tougher assignments that may come his way if he delivers too successfully on the current project.

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