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Companies are increasingly hip to the benefits of using social media to grow their business, humanize their team, connect with partners, deepen relationships with customers, manage the brand, augment traditional campaigns, establish thought leadership, research, network, and so on?. And increasingly, organizations are developing guidelines and strategies around their social media efforts. That requires companies to address some fundamental questions, including: Who will be the face and voice of your brand, exactly? Who "owns" your social organization's online social profile?
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