The Rise of the Game Titans
The article discusses about the online gaming. Videogames have become a media force on par with the television and motion picture industries. This year will see the number of intensive console and PC gamers in the U.S. grow to 40 million, according to Jupiter Research, and by 2009 that number will reach 62 million. Knowledge Networks/SRI found games now account for 15 percent of teen males' media intake; and an AOL Games study found a huge contingent (43 percent) of dedicated female gamers. Measurement firms are taking note: Nielsen Entertainment recently began measuring video game ad exposure, and has partnered with Activision to provide standardized metrics on gamer demographics and behavior.