The Risks and Opportunities in a Mobile Commerce Economy

Date Added: May 2009
Format: PDF

This paper is part of a series being presented by First Data on the ongoing development of mobile commerce solutions. First Data believes - and I personally believe - that the rapid proliferation of wirelessly connected mobile devices, primarily in the form of cell phones, is revolutionizing how people monitor their financial resources, make important purchasing decisions and pay for transactions in the field. But it is unlikely that First Data's viewpoint as a company, or one personal thought as a commerce industry veteran, is completely accurate. With each new day, the author learns a great deal more, one hears from new and sometimes previously unknown potential partners and the author discover consumer patterns and behaviors previously unseen.